Launch Event E7
The world's best camera smartphone takes over Buddh International Circuit
If it isn't worth capturing, it can't be the launch of the Gionee E7 – the world's best camera smartphone. Which is why, in December 2013, Buddh International Circuit, Greater Noida, witnessed events out of its usual routine. There were car races but rather than professional racers, the drivers were media professionals, industry experts as well as customers and employees of Gionee. One of the circuit's tunnels transformed overnight into an exhibition on the 'Evolution of the Camera', showcasing some of the world's oldest cameras. Another event exhibited the works of award-winning photographer Sharad Haksar. The finale of the two day launch was the much-awaited unveiling of the Elife E7 to great enthusiasm and applause.