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Gionee, along with its partner The Bansi Vidya Memorial Trust, has initiated a cause for supporting children suffering from Leukemia under its initiative called

"Leukemia Crusaders"

. Gionee has been involved with various charitable causes on a global scale, and the same is reflected in its endeavours. For every mobile phone sold in India, Gionee has pledged to donate a certain amount of money to 'Leukemia Crusaders'. Every child has the right to life and the initiative "Leukemia Crusaders" is an effort to channelize this belief into action.

Our Initiative

The BansiVidya Memorial Trust (BVMT) is an initiative that was formed to work and contribute towards providing assistance to leukemia afflicted, under-privileged children, below the age of 10. We believe that children are the future of India and that there should be no reason why we should lose this future for a lack of awareness, funds or capability.

The 'Leukemia Crusaders' logo is designed to signify that with timely detection and proper medical care, the illness can be conquered and children can lead a normal and happy life

Case Studies

There are currently 44 children under our care. The children are being treated in the following hospitals. They are recovering well and have progressed substantially.

  1. Indraprastha Apollo Hospital (Delhi)
  2. Jupiter Hospital (Mumbai)
  3. BLK Memorial Super Specialty Hospital (Delhi)
  4. Kokilaben Dhirubhai Ambani Medical research Hospital (Mumbai)


The BansiVidya Memorial Trust (BVMT) is proud to have Dr. Amita Mahajan as one of their leading mentors. Dr. Mahajan is the Senior Pediatric Oncologist at the Indraprastha Apollo Hospital and has many years of invaluable experience in treating children afflicted by cancer.

About Leukemia

The term leukemia refers to the cancer of the white blood cells. When a child has leukemia, large numbers of abnormal white blood cells are produced. These abnormal white cells cannot perform their proper role of protecting the body against diseases because they are defective. Leukemia is classified into two types, acute (rapidly developing) and chronic (slowly developing) forms. Leukemia is the most commonly occurring cancer amongst children.


The acute form of leukemia most commonly occurs in young children aged between 2 to 8 years, but it can affect all age groups. In most cases, neither parents nor kids have control over the factors that trigger leukemia. Most cases of leukemia arise from non-inherited mutations (changes) in the genes of growing blood cells. And because these errors occur randomly and unpredictably, there is currently no effective way to prevent most types of leukemia.


Because their white blood cells are defective, kids with leukemia may experience increased episodes of fevers and infections. They also may become anemic, which makes them appear pale, and they may become abnormally tired and short of breath while playing. Children with leukemia might bruise and bleed very easily, experience frequent nosebleeds, or bleed for an unusually long time after even a minor cut because leukemia destroys the body’s ability to produce clot-forming platelets. Spread of leukemia to the brain can cause headaches, seizures, balance problems and abnormal vision.


With proper treatment and care, the outlook for children diagnosed with leukemia is quite good. Overall cure rates differ depending on the specific features of a child's disease. Most childhood leukemia cases have very high remission rates and the majority of kids can be cured of the disease.